Monday, June 23, 2008
Google Tops RQ Reputation Survey
The Harris Interactive Reputation Quotient(TM) (RQ) survey has come out with its list of 60 most visible companies in the U.S., ranked on the basis of reputation. Mountain View, CA based Google Inc. (NASDAQ: GOOG) tops the list, followed by Johnson & Johnson, Intel Corporation, General Mills, Kraft Foods, Berkshire-Hathaway Inc., 3M Company, The Coca-Cola Company, Honda Motor Co., and Microsoft. The full list and more information about the survey can be viewed at the Harris Interactive website - www.harrisinteractive.com/
The RQ surveys thousands of American consumers in a two-step process, through online and telephone interviews, to first identify the 60 most visible companies and then to rank these companies based on their reputation in six different categories: Emotional Appeal, Products & Services, Social Responsibility, Vision & Leadership, Workplace Environment, and Financial Performance.
"How did Google achieve this stratospheric climb? The company scores either in first or second place on reputation drivers of financial performance, vision/leadership, social responsibility and workplace environment," says Robert Fronk, Senior Vice President, Senior Consultant, Reputation Strategy at Harris Interactive. "For Americans to hold a company in high regards today, clearly more than just profits are needed - companies need to focus on overall corporate social responsibility and how their employees are treated in order to build trust with today's consumers."
The press release from Harris Interactive also says that Berkshire-Hathaway Inc. benefited from its stronog financial results and the glow of Warren Buffet's $37 billion charity giveaway to The Bill & Melinda Gates Foundation. Unfortunately, the glow doesn't seem to have reflected on the recipient. Seems Microsoft was first on the survey last year, and has fallen down to tenth place this year. Overall, though, tech companies did well in 2007, as compared to 2006 rankings, with Google, Intel and Microsoft ranking in the top 10, Hewlett-Packard/Compaq making up lost ground, and Apple showing significant gains from 2006 to 2007.
The RQ surveys thousands of American consumers in a two-step process, through online and telephone interviews, to first identify the 60 most visible companies and then to rank these companies based on their reputation in six different categories: Emotional Appeal, Products & Services, Social Responsibility, Vision & Leadership, Workplace Environment, and Financial Performance.
"How did Google achieve this stratospheric climb? The company scores either in first or second place on reputation drivers of financial performance, vision/leadership, social responsibility and workplace environment," says Robert Fronk, Senior Vice President, Senior Consultant, Reputation Strategy at Harris Interactive. "For Americans to hold a company in high regards today, clearly more than just profits are needed - companies need to focus on overall corporate social responsibility and how their employees are treated in order to build trust with today's consumers."
The press release from Harris Interactive also says that Berkshire-Hathaway Inc. benefited from its stronog financial results and the glow of Warren Buffet's $37 billion charity giveaway to The Bill & Melinda Gates Foundation. Unfortunately, the glow doesn't seem to have reflected on the recipient. Seems Microsoft was first on the survey last year, and has fallen down to tenth place this year. Overall, though, tech companies did well in 2007, as compared to 2006 rankings, with Google, Intel and Microsoft ranking in the top 10, Hewlett-Packard/Compaq making up lost ground, and Apple showing significant gains from 2006 to 2007.
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