Money-Rx Blog

Roger Ehrenberg is President and Chief Operating Officer of New York based Monitor110 Inc. ( One One Zero, as in 6 for binary, or six degrees of separation ), which enables 'Institutional Investors to access, analyze, and monetize Internet information.' He is also Managing Director of Geometric Group LLC, also New York based and a venture capital firm which handled the conceptualization and seed funding for Monitor110.

The company recieved $5 million in series B funding from Draper Fisher Jurvetson and Acadia Woods Partners and $11 million in Series C funding from Draper Fisher Jurvetson, other existing investors and some new investors, for a total of $20 million.

Roger Ehrenberg's writings can be found on Seeking Alpha and on Information Arbitrage (http://informationarbitrage.typepad.com/), which he sub-titles as a 'A Wall Streeter's ride into the Wild, Wild Web'.

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Education:
MBA, Finance, Accounting and Management, Columbia Business School.
BBA with Distinction, Finance, Economics and Organizational Psychology, University of Michigan

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Career: Before taking on Monitor110, Mr. Ehrenberg was CEO of DB Advisors LLC, with a $6 billion hedge fund platform for Deutsche Bank AG, and prior to that as an investment banker at Citibank. He also sits on the boards of Clear Asset Management LLC, Wallstrip LLC, Global Bay Mobile Technologies Inc. and Spotlight Data Solution Inc. and has served on the board of DSL.net Inc., a telecom company.

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About Monitor110: When contacted by this blog with an enquiry regarding the exact nature of services provided by Monitor110, Roger Ehrenberg said that "Bottom line is this. We are about extracting actionable information from alternative data. We bring together data and analytics across a wide array of sources, and deliver it to clients in a variety of ways: through feeds; through bespoke reports and email; and via a web-based interface. We help clients make money. This is what we are about."

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Monitor110 searches the internet and pulls in feed data from blogs based on tickers, which is then sorted and presented to users based on an algorithm which includes the reputation of the originating source, or blog, and the user's preset preferences. They are trying to corral the flow of financial information on blogs and present it to users in much the same way that Bloomberg does with market data. The thinking is that everyone has a Bloomberg terminal, which makes it a commodity, while Monitor110 will deliver information which has not yet hit the markets or mainstream media. In an age where everyone from the CEO to the newest intern maintains a personal blog, and even those without blogs being in daily touch with those who do, it's not unreasonable to expect that advance information about any particular ticker can be gleaned out of the internet before it hits the wires. The only question is, does Monitor110 have the power and flexibility to search, find and deliver this information? If you want to find out, their subscription is based on a per user, per year model.

Roger Ehrenberg and Jeff Stewart no doubt have the background and heft necessary to pull this off. Their funding, I supect, has more to do with Mr. Ehrenberg's 17 years in investment banking than a belief in the concept. However, the success of a concept on the internet can be accurately guaged by the number of clones it generates and we're hearing whispers from multiple sources about creating sytems for mining the internet's wealth of financial information. That augurs well for Roger Ehrenberg and Monitor110. Roger Ehrenberg lives in New York with his wife Carin and two children.

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References:http://www.monitor110.com/about/ehrenbergteam.php
http://www.geometricgroup.com/about_us.htm
http://ftalphaville.ft.com/blog/2007/02/20/2602/qa-with-roger-ehrenberg-of-information-arbitrage-and-monitor-110/
http://www.vcgate.com/Monitor110-announces-5-million-in-series-B-funding.asp
http://www.techcrunch.com/2006/10/30/monitor110-raises-11m-more-for-market-monitoring/